Last month I collaborated with Charles Mauro on a presentation of leading user experience research methods as part of the New York Technology Council's series on User Experience Design.
We presented an overview of research methods in terms of - the business problems they address, the data generated, relative costs, statistical validity, etc. I discussed qualitative methods focused on product design including ethnographic research, remote ethnography and observational ergonomics; Mauro covered quantitative web research methods including large-sample online behavior testing and eye tracking. We provided professional tips on how to be more efficient and what to look out for in terms of efficiency and data quality.
After the intro, my section starts around 11:30 and Mauro resumes with his review of methods aorund 42:00.
You can also access a subset of my slides via SlideShare.
