On WEDNESDAY August 5th @ 1pm (EDT) I'll be presenting a webinar as part of the Design Management Institute's (DMI) Design Leadership Series. Best Practices in Ethnography will cover "everything you wanted to know about user research in product development, but were afraid to ask."
While many organizations are conducting contextual field research, they are faced with inefficiences, lack of appropriate planning and un-actionable results.
I'll cover fundamental concerns that are rarely addressed such as:
- how many people to take on their site visits and their specific roles, responsibilities and skills
- the four different types of interview questions and in which situations they apply
- the role of sales in coordinating and participating in site visits
- methods for observing and identifying qualitative ergonomic issues
- high-tech tools for more efficient data capture and analysis
The content is targeted at practicing researchers who would like to improve their processes,and novices who want to start off on the right foot. Registration is required.
