The Industrial Designers Society of America has launched their new web site at IDSA.org. In addition to an improved visual layout, the site takes a direct approach to user-centered design by providing navigation options for three targeted groups: public, members and media. Once you select your group, the relevant sub-set of primary navigation options appear. This is one of those information architecture approaches that is often discussed but rarely applied, so I'm curious to see if it works out effectively.
{note the site design was up as of 4 Feb, but then went back to the old version and a note that the updated design would be back soon}
In other IDSA news, Human Factors section chair Steve Wilcox was voted as IDSA President-elect. Therefore I am taking over as section chair until the fall elections, so please contact me (robtannen at hotmail dot com) with any questions or suggestions. The full list of IDSA interest sections and chairs is listed here.