Following up from my posting on the Size China presentation at last year's Connecting '07 IDSA national conference, Metropolis magazine has a feature article on Roger Ball's research effort to create a digital database of head anthropometrics for the Asian market. Sizing China
discusses the inspiration and rationale of the project, its technical challenges ("Aside from chasing chickens out of the scanning room, the Size China team had to battle with time"), and the surprising findiings:Ball had initially assumed there would be a correlation between head sizes and eye, nose, mouth, and ear sizes, which would allow him to create a series of facially featured average Chinese heads. After scanning several thousand subjects he discovered that there is no correlation between the zones of the face at all: “You could have a very large head, very tiny eyes, and a medium mouth, or a tiny head, very big eyes, and an average mouth,” he says.
With great photos, anecdotes, and a clear articulation of the benefits of this project, Metropolis achieved the near-impossible - making an anthropometric study an interesting subject.
[Note - I am beta testing some new formatting options on TypePad, so things may be a little quirky, over the next few posts]