The November 12 issue of Businessweek features two healthcare design related articles:
- Getting Hip to the Boomers discusses the development of market specialized products in the growing joint replacement business. For example, knee replacement components designed to better fit female patients, or hip replacement joints targeted at younger, more active patients represent targeting more specific consumer categories in the medical market.
- My iPod, My Cell, My Insulin Pump highlights the trends in medical devices towards more user-friendly interfaces, reflecting the design of more familiar consumer electronics devices. One such example, the GlucoPhone, is a glucose reader that works with a standard mobile phone, eliminating the need for an extra device and facilitating data sharing between patients and healthcare providers.
