Innovation Design Research Issue now online

Selected articles from the Summer 2006 issue of IDSA's Innovation are available online, including:

Digital Ethnography: Sparking Brilliant Innovation
Darrel Rhea, IDSA, CEO, Cheskin, and Lisa Leckle, account management director, Cheskin

Market Research Today: How to Stay on Target
Forrest Elizabeth Folsom, marketing communications manager, Herbst LaZar Bell, Inc.

A Visit with the Chair Man
Bruce Sterling, novelist, journalist, columnist for Wired magazine and the former Visionary in Residence at the Art Center College of Design.

You may also download:

The Future of User Research Ubiquitous Computing - Rob Tannen, PhD, IDSA - Posits that many of the constraints of current research methods may be overcome through the development of product usage measurement technology.  You may download Tannen's artice:  innovation_tannen.pdf.