BusinessWeek has published the first quarterly section on Innovation. Content includes a focus on user research, design and creativity. Much of it is geared towards managers and executives, versus technologists or field researchers - its about increasing awareness and visibility. Most notable is an article about Patrick Whitney of the IIT Institute of Design in Chicago. The article discusses the importance of design skills in the context of business and the value of user research and prototyping in the achieving successful products.
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11 June 2006
BusinessWeek Innovation Quarterly
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