An article in this week's New York Time's magazine discusses a new technology for measuring media viewing. The Portable People Meter (PPM) by Arbitron is a pager-sized device that "listens" to a high frequency audio signal that will be potentially embedded in TV, radio and even film and mp3 content. By recording what the listener is exposed to, the system is much more accurate, flexible and comprehensive than current methods of audience measurement (e.g. surveys, dedicated set-top boxes) and works inside and outside the home.
See Arbitron's site for more detailed explanation and technical background.
