A recent New York Times article discuss some of the trends in designing technology products to be more appealing and/or more usable by women:
To Appeal to Women, Too, Gadgets Go Beyond ‘Cute’ and ‘Pink’
Though anecdotal, the article makes the point that product designers are feminizing technology to give it a broader appeal, rather than creating specifically masculine or feminine specific products. In the case of technology these typically lean towards masculine designs by default.
