Businessweek's Innovation quarterly recently featured an article describing the ethnographic methods used by ZIBA to understand the Chinese laptop market for Lenovo. The process included various techniques including deep cultural immersion, interviews, profiling and method acting.
« IDSA Conference - Sound Quality and Noise Presentation | Main | Presentation on Technology for User Research (NYC) »
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c870753ef00d83569b0dd69e2
Listed below are links to weblogs that reference ZIBA's Ethnographic Design Research in China:
Comments
Recent Posts
- Ergonomics for Interaction Designers - The Video
- Designing *for humans - year end
- Ergonomics for Interaction Designers - Presentation in NYC
- May the (Tactile) Force Be With You
- Design Blogging at FastCompany.com
- Book Review - Deconstructing Product Design
- Livescribe for Qualitative Research
- Design Research at #IDSA09
- Ergonomics for Cyclists
- Upcoming IDSA Design Research Presentations
